Thought Leadership

Ideas that
cross markets.

Observations on the companies, technologies, cultural shifts and economic forces shaping business between Korea and North America.

KoreaNorth America
An editorial blueprint-style illustration combining Korean high-rise architecture, circuitry and analytical notes
Consumer · Korea → North America

What Korean Brands Are Getting Right in America

From bibigo and Buldak to Paris Baguette and bb.q Chicken, the strongest Korean success stories in the U.S. show how to preserve what makes a brand distinctive while building the local infrastructure that makes it easy to buy.

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Yakubu AgbeseOctober 18, 2026 · 4 min read
A table of Korean dishes served at a restaurant in Seattle, Washington
What we follow

The forces changing both markets.

We write when something happening in Korea or North America changes the commercial case: who the customer is, how a company should enter, where advantage is emerging or what execution will require.

ConsumerCultureTechnologyPolicyCapitalEconomics
Korea ↔ North America

What are you
seeing?

If a shift in either market is changing the opportunity for your business, we would like to hear what you are thinking about.

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