Build across
markets.
Ponds Global Partners helps Korean companies grow in North America and international companies build businesses in Korea.
From opportunity
to operating business.
A new market takes more than a plan. It takes local understanding, trusted relationships, the right channels and the ability to execute. Ponds stays close to the work—from the first market question to the first stages of real growth.
Strategy
Understand the opportunity and define a practical route to market.
Partners
Identify the distributors, suppliers and commercial relationships that matter.
Entry
Open channels, establish the business and create market demand.
Growth
Manage relationships and build sustainable commercial momentum.
Success comes from understanding how people buy, how partners work and how business actually gets done.
Growth moves both ways.
Take a Korean business
beyond Korea.
Market entry, positioning, business development, customer acquisition and local commercial support for Korean companies expanding into North America.
Build a business
in Korea.
Local partners, distribution, retail and e-commerce channels, market development and ongoing representation for international companies entering Korea.
Experience on both
sides of the market.
Ponds combines decades of consumer-business leadership across Asia with growth, technology and go-to-market expertise in the United States and Korea.
Jangwon “Jake” Lee
35+ years building and leading consumer businesses across Asia, including senior experience with Mars, Mattel, Keurig, KitchenAid, Lifetime Brands and Ricola.
Yakubu Agbese
Growth and technology leader with deep experience in customer acquisition, positioning and digital strategy. Lived and worked in Korea for five years, with Korean-market marketing experience including OKX and IMVU.
Experience that crosses industries.
Companies where our partners have held roles or delivered professional work, prior to Ponds Global Partners.
MarsMars
MattelMattel
KeurigKeurig
KitchenAidKitchenAid
OKXOKX
IMVUIMVU
AppleAppleSelected companies from the founders’ prior professional experience. Logos identify those organizations only; no Ponds client relationship, endorsement, or affiliation is implied.
Where do you
want to grow?
Tell us where your business is today and where you want to take it.
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